Wednesday, May 15, 2013

Help Out! #FitchTheHomeless


So I don't know how many of you guys and gals read the news or Hollywood gossip articles but there was a recent release of Abercrombie & Fitch CEO, Mike Jeffries, that has the internet a buzz. And to be honest the buzz is rightfully so, this guy is a douche bag!
A&F CEO

Recently his business practices were reviewed by Business Insider and needless to say, this guy has a few screws loose when it comes to treating his employees, let alone his consumers. It was quoted that he "...doesn't want fat people" wearing his clothes. He also refuses to hire unattractive people to sell the A&F brand in stores. Apparently your job rides on the fact of your looks, not performance.

If you think it couldn't be worse, well brace yourself, because it does... the A&F brand refuses to carry XL or XXL sizes for women, not because they don't have a market for them, but because Jeffries believes that women who wear these size are "not attractive".

As a mother of two little girls, I sometimes worry about what life will be like for them as they grow older, especially for my oldest as she heads off to kindergarten this upcoming fall. This will be her first step into the social milestone that is school. And yes, even now we notice parents worrying about how their children are seen in terms of style. But to have some hot headed jerk of a major clothing label (and yes he sells kids clothes too) tell my kids that if they ever have to wear an XL or XXL size, that they can't be beautiful, be prepared for this Mama Bear to start rearranging that already mangled mug. I know many beautiful ladies who aren't Barbie thin but aren't heavy either, who wear these sizes! Hell I've even worn XL sizes because it's more comfortable. And news flash Mr. Jeffries, a recent poll done in GLAMOUR magazine shows women with curves are viewed as hotter than skinny girls to most men! Take that in your judgmental rear end and smoke it...

Now I know it seems like there really is no justice to be served to this narcissistic asshole, but then a couple Facebook friends started sharing a link that made me want to jump on my couch and sing!

If you haven't seen it already, there is a YouTuber named gkarber who filmed this wonderful campaign on how we can give back and send a good message to our dear A&F CEO. This campaign you ask, is called FitchTheHomeless (link below).


Yes, it seems like a joke, but he is actually pretty serious. Not only did he actually go out and donate A&F clothes to the homeless, but it has gotten others to start as well. Many of my fellow FB friends are even now talking about giving to this cause, myself included.

So here is what I am asking of you guys and gals out there. If you happen to own and/or know others that have any A&F brand clothing, please donate them to your local homeless shelter! They really do need the clothing more than we do.  The best way to think about it is you'll be serving more than one cause all at one time. The poor who desperately need clothing will finally get something that wasn't removed from a dumpster and an ungrateful, biased, CEO will have to learn what happens when you try to sell excluding others as "cool".

As for me, I'm going to my local Goodwill and Ross to start looking for those famous "AF" symbols.

So until next time loves,